Made for Function
At General Denim Works, we believe in a world where high-quality, stylish jeans are comfortable, durable, and affordable — because getting dressed should be easy.
GDW is designed by some of the best denim experts in the business, with you in mind: Your life, your style, your comfort, your wallet. Simply put, we make denim that stretches to fit your lifestyle. We are proud to offer three striking silhouettes in a variety of washes for whatever fits your mood. Denim has always been designed to function — to allow people to move, to work, and to live freely. That's why we design timeless fits to suit any body and any style. For the commuters, the workers, the creatives — for everyone. Every pair is expertly crafted to become the jeans you feel most yourself in.
We’ve got your back. You can count on us to make thoughtfully-produced denim that works for everyone, everywhere — because denim should be simple.
Simplicity
We want customers to be able to reach for a pair of General Denim Works jeans and wear them with anything and for any occasion. Getting dressed doesn’t have to be complicated.
Quality
We make high-quality styles made from durable fabrics designed to last a lifetime. No more surprise rips and tears.
Accessibility
We’re committing to keeping our denim affordable, because quality, responsibly made denim can still be attainable.
Responsibility
We are committed to creating a functional, sustainable, and ethical production process that improves garment manufacturing, from sourcing to delivery. Just like we care about our customers, we care about the planet, too.
Simplicity
We want customers to be able to reach for a pair of General Denim Works jeans and wear them with anything and for any occasion. Getting dressed doesn’t have to be complicated.
Quality
We make high-quality styles made from durable fabrics designed to last a lifetime. No more surprise rips and tears.
Accessibility
We’re committing to keeping our denim affordable, because quality, responsibly made denim can still be attainable.
Responsibility
We are committed to creating a functional, sustainable, and ethical production process that improves garment manufacturing, from sourcing to delivery. Just like we care about our customers, we care about the planet, too.
